Campus Cafe's contact management system centralizes all communications with prospects and students from the time they inquire and for the remainder of the time they have an association with the institution.
- Communication Plans:
Whether your recruiting process is straightforward or complex, it makes sense to estiablish a consistant message in your communications with prospective students. Automated Communication Plans are a series of correspondence that go out on predetermined intervals with a common goal, and can be in the form of a letter, a reminder, or an e-mail. This e-mail can be produced locally or through a third party e-mail vendor that is fully integrated with Campus Cafe.
Automated Communication Plans offer tremendous potential to increase the effectiveness of your recruiting and administrative efforts, by targeting the right people at the right times. Campus Cafe offers the most comprehensive triggering system available today - so not only will you be able to automatically turn on a communication plan, but more importantly, you'll have control over ending it when no longer relevant.
For example, your Admissions office has pre-configured a series of mail pieces that it sends to everyone that inquires. The primary goal is to get the prospect to fill out an application. The triggering system employs flexible constraints that automatically turn this communication plan off when the application has been received.
These triggers and constraints can be configured based on the value of any field in the system to meet the most complex criteria.
- Print Utility
Campus Cafe will keep track of all of the letters/e-mails that have built up in the queue. The print utility will allow an administrator to simply monitor which letters/e-mails need to go out, Campus Cafe manages the rest - from merging database information to updating the record to reflect a new contact with the prospect.